My Work
Rising Tide Community Loan Fund
Rising Tide Community Loan Fund is a community development financial insitution (CDFI) mission-driven to provide accessible small business loan products to underserved communities.The challenge for Rising Tide was to connect with existing and aspiring entrepreneurs to overcome the obstacles to small business ownership and help to create vibrant, thriving communities. I adopted a dual-pronged marketing approach; developing business content for entrepreneurs while highlighting the growth and achievements of our participating businesses.
As a nonprofit in the educational sector, the SHINE Afterschool Program has to make a small budget go a long way. But with the right information and a few fun photos, you can still drive the message home.
SHINE works with families, teachers and administrators to make sure students have the resources they need to succeed. Regular communication with program participants, as well as potential attendees and funding partners, helps ensure SHINE is able to keep doing "Whatever It Takes" to help a student succeed.
Lights On! Afterschool
Lights On! is an annual celebration highlighting the importance of afterschool programs. Since the COVID-19 pandemic, SHINE has hosted a virtual Lights On, allowing students and staff to truly show off their STEAM skills.
Introducing a new test of English as a Foreign Language into an established market is no easy feat. The biggest challenge is to convey complex linguistic models in a way that makes sense to both academics and students.
Pearson Language Tests
Collateral libraries were required for both academic institutions and individual students.
Preferred test of the GMAT
During the annual Graduate Management Admissions Test (GMAT) Users Council, PLT compiled a video resource library for institutions considering the PTE Academic for admissions.
FINEOS, based in Dublin, Ireland, saw an opportunity in the US financial services market for their enterprise-level claims processing platform. As the lead marketing executive in this new market, I was tasked with getting the sales team up and running and making a splash in the industry.
Sales Training and Materials
As a brand-new organizational division, FINEOS NA had to get its sales and business development teams up to speed fast. Working with product managerment and industry analyst teams, I developed a comprehensive sales library and presented it during a week-long training event.
Pegasystems was one of the first software company to develop and productize rules-based software. To introduce its new suite of products, I launched "The ROI Campaign" (click for full version).
Freelance Projects
Predictive Maintenance Solutions Inc. (PdMS) uses vibration analysis and equipment monitoring to help companies better prepare for and manage equipment repair and replacement. PdMS serves industries as diverse as energy production and pharmaceutical manufacturing.
RG Stewart Family Farm is a PYO blueberry and raspberry farm. Hoping to appeal to a larger audience, they commissioned a "down and dirty" website. Yum!
A property management firm in Kutztown, PA hired me to promote residential listing for two multi-unit buildings. Integration with real-time rental software makes listing new apartments a breeze!
A local artist was looking to promote her handpainted signs, made from reclaimed materials. A rotating gallery helps customers see all the latest designs.
Volunteer Work
National Alliance for Mental Illness
Recently, I began volunteering as a facilitator for local "Family to Family" support meetings for those close to someone with mental illness. I am currently engaged in an educational program to facilitate official NAMI programs.
Cape Ann Farmers Market
Established in 2006, the Cape Ann Farmers Market in Gloucester, MA is one of the largest farmers markets in New England. I was proud to serve as the Publicity Chair on the Advisory Board.
Cape Ann Time Bank
When I learned about community "time banks," I was fascinated. I joined the CATB and began serving as the chair for Community Engagement.
